Dear Sales Partner –

Over the last 30 months Centrix has undergone a profound change. We recognize that 1) our dealer partners can better service dental offices than we can as a direct seller; and 2) we are great at introducing new products and techniques. Therefore,

Effective June 1, 2018, Centrix will cease all direct sales to dental offices! All orders will be placed through our dealer partners.

Our RAM (Regional Account Manager) field sales team is focused on supporting our dealers/dealer sales personnel in meeting their customer's demands for better products. Our inside sales team, Product Specialists, outbound call dental offices to introduce new products and techniques. Product Specialists and RAMs are geographically partnered; they work together to support our dealers and their dentists.

What will be different on June 1?

  • All orders that Centrix sales people write are processed through our CRM system, which then flow into our dealer's systems.
  • These orders will be billed by the dealer.
  • We will ship from your DCs whenever possible. If not in stock, or for free goods, or at your request, we will ship directly tothe customer – all billing will be through the dealer.
  • For each dental office, we identify their primary dealer (and rep) and secondary dealer (and rep); we will code all futureorders in this manner until the doctor changes their preferences.

What will be the same?

  • RAMs work to support Dealer Reps through co-travel, product education and end-user support.
  • Product Specialists will continue to outbound call to introduce new products to dentists.
  • Both RAMs and Product Specialists work to support Dealer Reps by calling on customers to help introduce new products,close sales, present Lunch & Learns, and solve technical questions.

We look forward to working with each of you to Make Dentistry Easier! Included in this package is a Centrix Products Catalog so that you can see the range of quality materials for your offices. Also attached is a map identifying our RAMs and Product Specialists, and their geographic responsibilities. If you have any questions, please call your RAM, your Product Specialist or any member of our management team.

Thank you for your support!

John Eaton
Director, N.A. Field Sales

Matt Czaplinski
Manager, Product Specialist Sales

Robert Nordquist
VP Sales & Marketing

Also, please feel free to contact our president, Bill Dragan at: 203.550.1883 or